He has traversed among arts, fashion and advertising since 1990. Part of his prints have been exhibited in three photo exhibitions at the Pinacoteca do Estado: Milagre (Brazil), Cosmos (Russia) and Trilogia Vermelha (Russia/China). He works with clients such as Avon, Natura, Mercedez, Mitsubishi, Alive, Itaú, Bradesco, Asics, Globo, Corona, Ambev and Sadia, among others. He was awarded two Silver Lions (2003) and a Bronze Lion (2013) in Cannes, among other awards. With a sharp eye in still, he acts as stage director always prizing aesthetics.